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KPI Metrics

Are you on the critical path to success?

For a piece of information to be desirable, it has to satisfy two criteria:
it has to be important,
and it has to be knowable. - Warren Buffett

Schema​

North Star​

Your North Star focuses intention and attention.

Time and cost/effort to valuable UserActivation.

  • Cash Flow is King
  • Revenue (e.g. ARR, GMV)
  • Customer growth (e.g. paid users, marketshare)
  • Consumption growth (e.g. messages sent, nights booked)
  • Engagement growth (e.g. MAU, DAU)
  • Growth efficiency (e.g. LTV/CAC, margins)
  • User experience (e.g. NPS)

Triggers and Levers​

Connect triggers with levers to navigate the ship.

  1. Are we compromising our value system?
  2. Are we investing our time wisely?
  3. Are we leveraging tools to maximum potential?
  4. Are we helping people take better decisions?
  5. Are we missing anything?

Dashboards​

Build dashboards that tell stories and trigger accurate decisions that exploit opportunities and remedy failures.

  • Worst first
  • Set decision triggers
  • Link triggers to processes
  • Link processes to people

Failure Reviews​

Why did failure occur? What can be done to prevent it happening again? How can we react faster and better?

  • Better training?
  • Wrong tactics?
  • Wrong strategy?
  • Cancel the experiment?
  • Cancel contract?
  • Cancel role?

Success​

Strategy reviews

  • How much more to reinvest?
  • Adjacent expansion?
  • Take on more complex/riskier bet?
  • Scale recruitment?