Brands
Brands are fuelled by trust and goodwill.
Brands that understand the value proposition of blockchain and AI are building stronger connections customers through permissible access rights.
📄️ All Blacks
People are lead by narratives, the strongest brands compete on emotion.
📄️ Amazon
Providing games to customers to create stickiness
📄️ Microsoft
What is microsoft's AI+Web3 strategy?
📄️ Nike
swoosh.nike metaverse marketing and NFT trading.
📄️ Salesforce
Salesforce Web3 NFT news
📄️ Shopify
Leading ecommerce adoption, along with Stripe.
📄️ Starbucks
Starbucks is tech company that sells coffee and operates like a bank.
📄️ Stripe
Leading commercial adoption of crypto payment rails.
📄️ Visa
Visa Crypto Solutions
Blockchains are Brands
Context
Brand Research
Checklist
- How are leading brands leveraging AI & Web3?
- Who is leading their strategy?
- Do they have open source projects?
- What can you learn from them?
Innovators
How are brands leveraging tech to optimise business operations?