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Marketer

What key skills and traits should a marketer have work most effectively with AI?

The best marketers need to be well-versed in:

  • Prompt engineering
  • Crypto incentives
  • User research
  • Data analytics
  • Customer acquisition
  • Conversion optimization
  • Branding

In a world of AI generated digital pollution the one way to stand out will be to build genuine connections by helping a community to prosper.

Schema​

Character​

Some innate traits of a great marketer are:

  • Curious: Great marketers are naturally curious about people, products, and the world around them. They ask questions, seek out new information, and are always looking for ways to improve their marketing efforts.
  • Creative: Marketing is all about creativity and finding new ways to promote products and services. Great marketers have a natural ability to think outside the box and come up with fresh ideas that capture people's attention.
  • Empathetic: Understanding and connecting with the audience is a critical aspect of marketing. Great marketers have a natural ability to put themselves in the shoes of their target audience and create messaging that resonates with them.
  • Succinct: The ability to communicate effectively is essential in marketing. Great marketers have excellent communication skills and can articulate their ideas clearly and persuasively.
  • Flexibile: The marketing landscape is constantly changing, and great marketers are flexible and adaptable to new technologies, trends, and strategies. They can pivot quickly and adjust their marketing efforts as needed.

Core Capabilities​

Writing is core, must be able to write content that has structure and substance and be prolific in that.

  • Strategic: Marketing is not just about promoting products and services; it's about creating a long-term strategy that aligns with business goals and objectives. Great marketers have a natural ability to think strategically and develop comprehensive marketing plans that achieve measurable results.
  • Analytical: Measuring the success of marketing efforts is critical to improving and optimizing marketing strategies. Great marketers have strong analytical skills and can interpret data to make informed decisions about future marketing efforts.
  • Behavioural psychology: It is essential to understand how people think, behave, and make decisions. By understanding human behavior, a marketer can create more effective marketing strategies that resonate with their target audience and drive sales.
  • Copywriting
  • Succinct messaging

Responsibilities​

Core marketing jobs to be done:

  • Campaign strategy
  • Internal communications
  • Build brand awareness
  • Creating engaging content
  • Conversion optimisation
  • Customer acquisition
  • Digital analytics
  • Digital psychology and persuasion
  • Producing promotional materials
  • Optimising tech stack
  • Growth marketing
  • Product marketing
  • Technical marketing
  • Community/social media engagement
tip

I'd rather teach an engineer marketing, than a marketer engineering - Bill Gates

Performance​

Will be able to create a content plan that sets expected metrics and outcomes for success:

  • Content Publication Cycle
  • Content Engagement
  • Lowering Customer Acquistion Cost