Marketing Tech
Essential tools for marketing with AI and Crypto Incentives.
Schema
Martech Toolkit
| Job to be Done | Apps | Dapps |
|---|---|---|
| AdTech & Attribution | ||
| Affiliate/Influencer Marketing | ||
| Analytics and Tracking | ||
| Branding | ||
| Community Engagement | ||
| Content Planning & Creation | ||
| Customer Relationship Management | ||
| Design and Visuals | ||
| Direct Mail | ||
| Email Marketing | ||
| Enterprise Marketing | jasper.ai | |
| Landing Pages | ||
| Lead Generation | ||
| Lead Capture/Conversion | ||
| Live chat | ||
| Games & Quests | ||
| Loyalty and Rewards | ||
| Marketing Strategy Development | waxwing.ai | |
| Onchain analytics | ||
| Project management | ||
| Search Engine Optimisation | ||
| SMS marketing | ||
| Social media | ||
| Video Production |
Affiliate & Influencer
Influencer marketing tools streamline finding and contacting qualified influencers to promote your products. These all-in-one tools simplify the process, allowing influencers to reach out to you instead of manually searching through social media. Affiliate marketing tools aid in initiating and overseeing affiliate programs, eliminating the challenges of manual operation.
Ad Tech
Analytics and tracking
For insights into the performance of your digital marketing elements, use analytics and tracking tools. These tools reveal levers to enhance customer conversions on various webpages.
Brand Management
Brand marketing tools streamline your brand story, covering your business name and logo. Especially for small businesses, these tools offer a quick and cost-effective way to establish your brand without hefty expenses on a branding specialist or designer.
Community Engagement
Content Marketing
Content marketing tools support all aspects of your content strategy, aiding in video creation, infographic production, blog contribution, and podcast initiation.
Content Generation
- heygen.com | AI-generated avatars and voices
Direct mail
Direct mail tools enable scalable design, shipping, and performance tracking for catalogs, coupons, and event flyers in marketing to customers.
Email Marketing
Email marketing tools assist in crafting campaigns, sending blasts or newsletters, organizing email lists, and analysing results.
Graphic Design and Visuals
Create a distinctive visual identity for your brand with design tools, whether for packaging, business cards, or website visuals. These tools simplify the process, catering to both design experts and beginners.
Landing Pages
Lead Capture and Conversion
Lead capture tools gather emails, enabling marketing outreach to convert potential customers. Without these tools, you lose the opportunity to nurture site visitors who don't convert.
Lead Generation
Lead generation tools automate and streamline the process of sourcing and nurturing potential buyers, eliminating the manual and time-consuming aspects of attracting new customers to your business. These tools remove the guesswork by handling these processes for you.
Live Chat
Live chat goes beyond customer support. These tools enable real-time conversations, automate responses, and track message effectiveness for improved conversion. They play a crucial role in addressing customer queries that may hinder a purchase.
Loyalty and Rewards
Encourage repeat purchases through loyalty and reward programs. Utilise tools that track purchases and automatically issue rewards. Some tools also offer referral programs, motivating existing customers to bring in new ones.
Onchain Analytics
Blockchain.
Project Management
Project management tools ensure an organised marketing calendar and seamless team communication.
SEO
SEO tools optimize and research strategies for increasing organic website traffic through search engines. They facilitate keyword research, track page performance, monitor backlinks, and improve overall organic search performance. Ecommerce SEO aims to boost free website traffic.
SMS Marketing
SMS marketing boasts high effectiveness with an average 98% open rate, surpassing email marketing's typical 20%. SMS marketing tools enable bulk messaging and impact measurement, essential for reaching customers at scale.
Social Media
For insights into the performance of your digital marketing elements, use analytics and tracking tools. These tools reveal levers to enhance customer conversions on various webpages.
Social media marketing tools streamline cross-platform posting by enabling you to create and schedule posts across multiple channels, including Facebook, Instagram, LinkedIn, and Pinterest.