Storytelling
Write to seek the truth.
The greatest thing by far is to be a master of metaphor; it is the one thing that cannot be learnt from others; and it is also a sign of genius, since a good metaphor implies an intuitive perception of the similarity in the dissimilar - Aristotle
📄️ Presenting
Present information in a way that is engaging and memorable.
📄️ Visualisation
A picture is worth a 1000 words.
📄️ Writing
Good writing is a sign of clear thinking.
Marketing
Marketing is storytelling to a targeted audience with the aim of triggering action.
Selling stories that trigger emotions to capture imagination.
Authenticity
Write with an authentic voice.
Write one true sentence each day - Hemingway
Storyworthy
Apply the five second rule that identifies moments that alter lifes trajectory.
Story Arcs
Across human civilisation there are common story arcs of the hero with a 1000 faces that retell the journey human experience of discovering purpose and meaning by overcoming obstacles.
- Rags to Riches (rise)
- Riches to Rags (fall)
- Man in a Hole (fall then rise)
- Icarus / Freytag's Pyramid (rise then fall)
- Cinderella (rise then fall then rise)
- Oedipus (fall then rise then fall)
Recognise the everyday hero.