Persuasion
The psychology of persuasion.
Perfect your pitch: Encourage their dreams, empathise with their failures, allay their fears, investigate their suspicions, join the fight with a common enemy.
Explanation Assets
The only reason we need to go into detail about our resume, the details of our new idea or the features of a product is to cause action to happen.
And action is the result of tension, status or affiliation, and these are based on trust.
There are many ways to build that trust, and an instruction manual, a powerpoint deck and a set of bullets aren't the only ones.
- Flow of Value Diagrams
- Mental Matrices
- Contextual Checklists
- Return on Investment
- Communication Protocols
- Perfect your Pitch
Communication
Persuasion starts with reflective listening
- Reflect the pain to create empathy
- Agitate to make them wonder, what if and why not?
- Uncover the solution
- Protect egos, make the conceptual solution their idea
- Add value!
Rhetoric
Ethos, Pathos, Logos, Kairos, Topos.
Ethos
- Credibility
- Trust
- Social-proof
Pathos
- Empathy
- Emotional appeal
- Future vision
Logos
- Make sense
- Facts
- Risk
- Engineering
Kairos
- Timing
- Opportunity
- Demand
Topos
- Context
- Analogy
- Metaphor