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Writing

Good writing is a sign of clear thinking.

Sketch out a plan for the message you wish to convey.

  • What are you trying to say?
  • Have you said it?
  • Can you say it more simply?

Leave a single thought lingering in your reader's mind.

tip

The only kind of writing is rewriting - Ernest Hemingway

Good writing is rewriting, create a routine to refine your thinking by writing and rewiring.

If you want me to speak for two minutes, it will take me three weeks of preparation. If you want me to speak for thirty minutes, it will take me a week to prepare. If you want me to speak for an hour, I am ready now - Winston Churchill

Schema​

Sentences​

Atomic sentences should have clear:

  • Subjects (the who)
  • Objects (the what)
  • Verbs (the action)

Read aloud. Does the sentence sound like something you would really say? If not, edit.

tip

Simplicity is the ultimate sophistication.

Headlines​

The ability to capture the essential truth succinctly.

tip

80 cents in the dollar are in the headline

  • Value-centric
  • Specific
  • Summarizes content
  • Compelling
tip

Use sub-headlines.

AI​

How to leverage AI to improve the quality of your writing.