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Sales

The best idea does not win, the best story does. If you want to sell you need understand human nature and retell stories better than you heard them.

To sell is human. Guide away from fear, connect with purpose, spark imagination, clarify value. Study human nature for insights on how humans make decisions.

We are needing to pitch all the time. How can we do it better?

Strategy​

Convert customers into collaborators. Enable customers that have just passed through a challenge to sell the journey to others in return for loyalty rewards.

The best person to coach/teach a person through a challenge is one that has just recently experienced passing through the same challenge.

See zone of proximal development

Approach​

  • Pitch
  • Improvise
  • Serve

Pitch​

Get essential message across that reasonates with audience in front of you.

  • Pitches that rhyme are more memorable

Improvise​

Read the room, adapt to the situation.

Serve​

Provide value without expectation of reward.

Schema​