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Drive

Tap into nightmares to create movement, feed dreams to provide direction, aligning intentions and focus attention.

Recoginise talent and what triggers decisions then engineer incentives to establish better habits.

Schema

Journey

The Heroes Journey

Fears

Use fear as motivation to combat inertia and take decisive action to improve your capabilites.

Develop games that use fear to drive progress rather than becoming paralyzed by it.

Know your enemy

Desire

Start with why to connect with meaning.

If you don't know why, you won't connect.