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Value System

What is value and what do people value?

If you cannot define value, how can you hope to create it?


Expectation impacts experience.

Value is subjective and a matter of perspective.


What is most valuable?

  1. Time
  2. Trust
  3. Assets
  4. Standards


Success is time in a positive state of mind.

  1. I wish I hadn't worked so hard
  2. I wish I had stayed in touch with my friends
  3. I wish I had let myself be happier
  4. I wish I had the courage to express my true self
  5. I wish I had lived a life true to my dreams

The top five death bed regrets


What can you trust? How do you know?

  1. Fair and consistent decision making processes
  2. Time with trusted connections
  3. Insights from trusted information
  4. Data generated by trusted connections
  5. Protocols that consistently deliver expected outcomes
  6. Platforms that execute censorship resistant protocols

Consistent outcomes build trust. Blockchain protocols replace the need for trust with verifiable truths.


Things that provide a sense of fulfillment or can used to create a sense of fulfillment.

  • Physical
  • Financial
  • Digital


Evolution is built upon broadly replicable standards. The verifiable web using standards build platforms of digital and physical infrastructure.


What drives a positive exchange of value between customer and supplier?

  • What qualities/experiences are valued most?
  • Why are they valued?
  • Who has the strongest demand?
  • What drives demand?
  • What price will they pay?
  • How do you build it?

Buyer's perpective of value in products and services:

Sellers's perpective of value:

  • Pricing power
  • Virality
  • Stickiness
  • Cost of supply