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Marketing Tech

Tables | Mind Map | Trends

Essential tools for marketing with AI and Crypto Incentives.

Jobs To Be Done​

  • Analytics and tracking
  • Brand marketing
  • Design and visuals
  • Content marketing
  • Direct mail
  • Onchain analytics
  • Video creation
  • SMS marketing
  • Email marketing
  • Social media marketing
  • SEO
  • Lead generation
  • Lead capture and conversion
  • Live chat
  • Project management
  • Influencer and affiliate marketing
  • Loyalty and rewards

Web3 Marketing​

  • Ad Networks
  • AdTech / Attribution
  • Affiliate / Referrals
  • Analytics / Data Mgt
  • Community Tools
  • CRM / Customer feedback
  • Discovery
  • Loyalty
  • Messaging
  • Quests

Traditional

Onchain Analytics​

Video creation​

SMS marketing​

SMS marketing boasts high effectiveness with an average 98% open rate, surpassing email marketing's typical 20%. SMS marketing tools enable bulk messaging and impact measurement, essential for reaching customers at scale.

Email marketing​

Email marketing tools assist in crafting campaigns, sending blasts or newsletters, organizing email lists, and analysing results.

Social media marketing​

For insights into the performance of your digital marketing elements, use analytics and tracking tools. These tools reveal levers to enhance customer conversions on various webpages.

Social media marketing tools streamline cross-platform posting by enabling you to create and schedule posts across multiple channels, including Facebook, Instagram, LinkedIn, and Pinterest.

Content Marketing​

Content marketing tools support all aspects of your content strategy, aiding in video creation, infographic production, blog contribution, and podcast initiation.

SEO​

SEO tools optimize and research strategies for increasing organic website traffic through search engines. They facilitate keyword research, track page performance, monitor backlinks, and improve overall organic search performance. Ecommerce SEO aims to boost free website traffic.

Direct mail​

Direct mail tools enable scalable design, shipping, and performance tracking for catalogs, coupons, and event flyers in marketing to customers.

Lead generation​

Lead generation tools automate and streamline the process of sourcing and nurturing potential buyers, eliminating the manual and time-consuming aspects of attracting new customers to your business. These tools remove the guesswork by handling these processes for you.

Lead capture and conversion​

Lead capture tools gather emails, enabling marketing outreach to convert potential customers. Without these tools, you lose the opportunity to nurture site visitors who don't convert.

Live chat​

Live chat goes beyond customer support. These tools enable real-time conversations, automate responses, and track message effectiveness for improved conversion. They play a crucial role in addressing customer queries that may hinder a purchase.

Design and visuals​

Create a distinctive visual identity for your brand with design tools, whether for packaging, business cards, or website visuals. These tools simplify the process, catering to both design experts and beginners.

Project management​

Project management tools ensure an organised marketing calendar and seamless team communication.

Analytics and tracking​

For insights into the performance of your digital marketing elements, use analytics and tracking tools. These tools reveal levers to enhance customer conversions on various webpages.

Brand marketing​

Brand marketing tools streamline your brand story, covering your business name and logo. Especially for small businesses, these tools offer a quick and cost-effective way to establish your brand without hefty expenses on a branding specialist or designer.

Influencer and affiliate marketing​

Influencer marketing tools streamline finding and contacting qualified influencers to promote your products. These all-in-one tools simplify the process, allowing influencers to reach out to you instead of manually searching through social media. Affiliate marketing tools aid in initiating and overseeing affiliate programs, eliminating the challenges of manual operation.

Loyalty and Rewards​

Encourage repeat purchases through loyalty and reward programs. Utilise tools that track purchases and automatically issue rewards. Some tools also offer referral programs, motivating existing customers to bring in new ones.

Stack Architecture​

Web3 tech will dominate the future of marketing.

Requirements​

Automation​

Prime opportunities for AI automation.

  • Value proposition
  • Pricing psychology
  • Targeted audience
  • Conversion routines
  • Retention routines

Stacks​

ProductJTBD
syllaby.ioVideo
heygen.comAI-generated avatars and voices
jasper.aiEnterprise marketing
mightynetworks.comCommunity
mar3.ai
landing-ai
superhumanEmail
MetaAdvertising
kazmLoyalty