Average Customer Spend
Average spend per customer.
Longtail value proposition. It is easier to upsell to existing customers (where a trusted relationship exits) than to attract and convert new customer sales.
Calculation
Total Revenue / Total unique Customers
Purpose
- Check implementation of your marketing strategy
- Question effectiveness of your marketing strategy
Frequency
- Quarterly
- Yearly
Elements
- Service Type
- Provider Skills
- Revenue Stream
Schema
- Retention
- Dynamic Pricing