SaaS Metrics
Measure what matters to scales a Software as a Service (SaaS) company.
Growth
- MRR/ARR
- Retained
- Expansion
- New Sales
- Resurrected
- Contraction
- Churned
- CMGR
- Customer Concentration
Retention
- Dollar Retention
- Logo Retention
Sales Efficiency
- New Sales ARR vs S&M Expense
- CAC
- New ACV vs CAC
- CAC Payback
- Magic Number
Margins
- Gross Margin
- LTV
Capital Efficiency
- Burn Multiple
- Hype Ratio
Engagement
- DAU/MAU
- DAU/WAU