Berleytrails
Marketing is all about fishing and branding is about pirating.
Better to be a pirate than join the navy
Idea
Berleytrails marketing agency, built from reusable components in a monorepo platform that provides a marketplace for marketing services to small businesses.
- Know what fish you want to catch
- Know where they are
- Know their habits
- Put out the scent
- Get the bait ready
- Get the rods out
- Reel them in
- Get them onboard
- Teach them to fish
Job to be Done
- Sell the dream of uncharted territories
- Figure out what capabilities are needed to keep the ship afloat
- Engineer a ship that is fit to purpose using best tech available
- Establish protocols to onboard new crew mates
- Get bait ready to attract the crew you need
- Set berleytrails to put the scent out
- Get the rods out with the right bait and hook
- Reel in the customers onboard them into the ships culture
- Give new crew mates rods to catch customers with problems they now have the tools to solve
If you want to scale quickly you need to invest in how you onboard new crew mates effectively to minimize time from inception to their first action of valuable consequece, and then you need to keep that momentum rolling.
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What is the most important question you could ask yourself to make progress?