JTBD Questions
Sample Job to be Done interview questions.
First Thoughts
When and how did they recognise the problem/urge existed?
- Tell me about your life before product?
- What did you run into that made you decide something needed to be done?
- When do you generally encounter problem?
- How often did you think about problem?
- How familiar are you with problem?
- How did problem make you feel?
- When did you start thinking about problem?
- How did you hope to feel after solving problem?
Consideration Set
Where have they looked for solutions?
- What was the first thing you did to solve problem?
- How did you start looking for solutions to problem?
- What apps/websites do you use for problem?
- What happened that eventually made you feel that something wasn't working for you?
- What other solutions didn't you try?
Deciding
What was most important when evaluating the options?
- What led you to solution?
- Who/what influenced your decision to use solution?
- What almost stopped you from using solution?
- What persuaded you to use?
Reality
How did expectations match up against reality?
- What was happening when you decided to use solution?
- When did it happen? What time of day?
- Where were you?
- Was anyone else involved in making the decision?
- How did you start using it?
- Did you ask anyone about what they thought about solution before using it?
- What was the conversation like?
- Before you used it, did you think about what solution would be like?
- Did you use anything else at the same time?
- Did you have any concerns about solution?
- In your own words, how would you describe solution to a friend?
- What do you use solution for?
- How often do you use solution?
- Are there any new problems that have appeared? Or problems that you thought solution was going to solve but it didn't actually solve?