JTBD Marketing

JTBD analysis in an essential method for driving marketing strategy and guiding sales conversations.

Use emotional hooks to retell heroes journeys that resonate with your audience and drive people to break inertia.

Make a concerted effort to listen for psychological triggers that instigate decision chains.

Learn to tell an interviewee's pain to pleasure stories better than they can. Pay objective attention to triggers and emotions of why people do what the do, rather than their subjective reasons. Use the same language as the person you talking to.