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Decision Architecture

Decision Architecture is a field of study and practice that focuses on the design of choices and decision-making processes. It involves the systematic organisation and structure of information, options, and feedback to influence and guide people's decisions towards desired outcomes.

Choice architecture manipulates the context in which people make decisions. Our choices are influenced by factors we are not consciously aware of: different people can arrive at different decisions based on minor differences in how options are framed, what the default option is, and how their surrounding environment primes their mindset.

Engineer systems that provide the freedom to focus of high value decisions