Ideal Customers
Who needs what you are offering?
How can you reach your ideal customers? What journey are they on?
Within your target segments, develop detailed customer personas. A persona is a fictional representation of your ideal customer, based on the data and insights you've gathered. It typically includes information about their demographics, background, motivations, needs, and behaviors. Personas can help make the data more tangible and relatable, and can guide decision-making across the business.
Total Addressable Market
How many customers can you reach?
Generation Demographics:
| Generation | Born |
|---|---|
| The Silent Generation | 1928-1945 |
| Baby Boomers | 1946-1964 |
| Generation X | 1965-1980 |
| Millennials | 1981-1996 |
| Generation Z | 1997-2012 |
What is opportunity does an aging population provide?
Segmentation
Use the follow categories of information to identify the different types of potential customers.
- Demographics
- Geographic
- Psychographic
- Behaviors
Demographics
- Age
- Gender
- Income
Psychographic
- Lifestyle
- Values
Behaviors
- Usage rate
- Buying patterns
Targeting
Assess the attractiveness of each segment by considering factors such as the size and growth potential vs the competition and how well your product or service fits with the needs and wants of customers in that segment.
Aim to prioritise which segments are most attractive to target.
Value Proposition Development
Based on your understanding of your customers and their needs, develop a value proposition that clearly communicates why a customer should buy your product or service. This should highlight how your offering meets the customer's needs better than the competition.
Validation
Validate your assumptions about your ideal customers and their value to your business through market testing. This could involve surveys, interviews, focus groups, or A/B testing of your marketing messages or products.